Insta Makeover Cosmetics/IMC is a clean, color cosmetics brand that was founded by makeup artist Shivani Malik. This brand is specifically tailored to cater to the makeup-loving community that finds inspiration, individuality, and a means of self-expression through the art of makeup. Shivani's passion for makeup traces back to her early days as a makeup artist in Los Angeles, California, where she honed her skills at department store beauty counters.

Insta Makeover Cosmetics was born out of Shivani's desire to provide makeup enthusiasts with a platform to express themselves creatively. The brand offers a diverse range of high-performance makeup essentials, which have been remastered to provide a bold and versatile palette for all makeup artists and enthusiasts alike. These products are designed to empower individuals to explore their artistic side through makeup.